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Oppressed by wind, sleet and snow, they trudged along to the University of Moscow every single day.  My parents studied engineering in Russia, then the USSR. They’re extremely analytical when it comes to problem-solving, and that’s rubbed off on me.

A few months ago, though, I had an issue that I just couldn’t solve. As you know, I am a solopreneur – meaning I do just about everything in my business. From copywriting to emails, to sales and coaching – I do everything. But for a few months – I could not for the life of me close a sale.

You can imagine how big of an issue this was – sales are the lifeline of any and every business!  I tried everything I knew to overcome this:
*I worked with a coach
*I put myself through a vigorous sales training program
*I recorded all sales calls
*I did evaluations after every single sales call
*I played with my pricing

But as much as I spun my wheels, something was still off.

Then I attended an event with my mentor where she spoke about how, as entrepreneurs, we have to protect our confidence at all costs. This hit me like a ton of bricks: “O.M.G. This is what it is. I lost my confidence.” In an instant, I knew that I didn’t have a sales problem – I had a confidence problem.

I share this story with you, because we live in a go-go-go society where we are taught to try a million and one things when something goes wrong. This is actually detrimental, because spinning your wheels is exhausting and at the end of the day, you’re no closer to solving the problem.

As Albert Einstein says, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” So, when you’re feeling stuck, the best use of your time is to determine what the actual issue is – the root cause. Only then can you move forward in a strategic, efficient, and confident way.

Have you ever thought about this? Today, I want you to reflect on this:
Where am I spinning my wheels? If I take a break and truly consider what the problem is, what will come up for me? What action can I take?

Leave your answers in the comments below – I read every response and sincerely look forward to connecting with you here.

To your self-defined success,
Alionka

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